STUART, FL (August 22, 2008) – Greenblock Worldwide Corporation (www.greenblock.com), a leader and pioneer in the insulated concrete form (ICF) industry, has announced the unveiling of a new corporate logo. “We really couldn’t have asked for a more relevant, descriptive name for our company, especially in light of this green building revolution sweeping the country,” said Steve Reiter, vice president of marketing for Greenblock. “Our goal for the new logo was two-fold; we wanted a more modern look that further emphasized our green building focus, and we wanted to bring attention to the fact that Greenblock has been in the ICF business for over forty years,” continued Reiter.

 

In fact, Greenblock originated in Europe in 1967 as “Argisol”. The original design, created by a Swiss engineer, set the standard for the ICF industry that slowly emerged in North America. That design was not much different than it is today. A conversion from Metric to Imperial measurement, an enhanced product line and a few integral modifications to optimize performance, has resulted in an ICF that has an industry reputation for versatility, toughness and ease-of-use.  

 

For more information about Greenblock, please call us at (800) 216-1820 or visit our web site at www.greenblock.com.